Technology utilizing SmartPhones and PDA's as a payment method is on the horizon and will dramatically change the way consumers make retail payments.
Near Field Communications (NFC)
Near Field Communications (NFC) is the short-range wireless technology that enables consumers to make purchases by waving their SmartPhone at a mobile payment-equipped scanner at the point-of-sale system or fuel dispenser.
In addition to customer convenience, mobile payment technology allows retailers to turn their point of sale into a valuable "point of interaction" with their customers.
Couponing, loyalty programs, advertising and more can all be administered effectively and efficiently using NFC-enabled payment devices.
How Does NFC Work?
A microchip in the SmartPhone stores credit card and loyalty/reward card information. Retailers use scanners with an NFC chip to read the payment information from the phone when it is held near the scanner.
Mobile payment devices are designed to be read within close proximity to a capable scanner—usually between 0.5 and 4 inches.
Benefits of NFC
Mobile Payment Technology adds value for both the retailer and their customer:
The Jones & Frank Difference:
Jones & Frank is an energy technology leader that has embraced the emerging NFC market by offering hardware and support solutions as they enter the marketplace. Their experienced staff can help you evaluate equipment options and implement mobile payment technologies to improve your growing business.
Proactive retailers who improve the customer experience through mobile payment options will gain an advantage over the competition. Whether you need to retrofit your existing fuel dispensers and point-of-sale equipment, or select new NFC enabled equipment, trust Jones & Frank to support that innovation and move your business forward.